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We don’t let change happen to us. We shape it.

Expert view
Transformation & change
Change is more than a strategic shift. It’s a story that needs to be felt, experienced, and shared across hierarchies and functions.

In a world where change is happening faster and becoming more complex, it’s not enough to simply explain transformation – we need to design it in a way that people understand, embrace, and actively shape. Change is speeding up. It’s emotional, unpredictable, and often exhausting.

At Ray Sono, we make change tangible and co-creatable. Together with our in-house psychologist and change expert Magdalena Klich, we’ve built a culture that puts people at the center of transformation. And we’ve learned what actually works.

Pay attention to the people side of change! It will be exciting, emotionally engaging and successful – we promise!
Magdalena Klich
Expert Lead Human Relations, Psychologist
Ray Sono

From understanding to enthusiasm

The power of a Change Story

Jorge Bucay once wrote: ‘We tell children stories to help them sleep; we tell adults stories to wake them up. ’ That’s exactly what it’s about: crafting a compelling Change Story that touches, inspires, and drives real engagement.

Why? Because emotions strongly influence our thinking and actions. A powerful story doesn’t just explain change – it sparks excitement instead of resistance. When we look forward to something, dopamine – our brain’s reward chemical – is released, creating long-term motivation and a strong towards-movement rather than an away-reaction.

Framed artwork with a black brushstroke and white text, placed in a sunlit corner in front of glass windows.

How do we make this happen?

Back in 2022, our CEO laid out a bold vision for the years ahead—one centered around transformation, symbolised by a single, powerful image: a “Rocket to be unleashed.” It wasn’t just a metaphor, it became a shared mission, a rallying point that showed up in bootcamps, internal comms, and team rituals. And it stuck. To this day, our teams still celebrate milestones with rocket emojis because they still feel part of the journey.

Excitement is a powerful driver – but enthusiasm alone isn’t enough. People need to experience change firsthand to feel empowered to shape it. That’s why we focus on experience-based formats that help embed new ways of thinking and acting.

Experience over theory

Why change has to be felt

Motivation is only the beginning. People need to experience change in a way that feels real. To make our strategy tangible, we turned into art. In a curated vernissage, our leadership team shared personal mission statements as visual pieces. Each piece told a unqiue story, rooted in our overarching strategy.

We stood literally among individual stories, all part of our collective Change Story – a powerful moment that made change physically tangible.

You don’t change minds with slides. You change them through moments that matter.

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No one-size-fits-all

How we tailor transformation

Every transformation is different and people react to change in different ways. And not everyone is convinced by logic.

We map who’s affected, how, and what they need. Some want context. Others need time, coaching, or a safe space to challenge ideas. And yes—skeptics help too. They raise early warning signals we might miss otherwise. Advocates bring momentum.

Successful change management is personal. It’s not about more communication. It’s about the right kind.

Transformation is never just a project. It’s a continuous process that challenges and helps us grow, both as an organisation and as individuals. The secret? Stay open to the new, find joy in big and small moments of change, and focus on people.

At Ray Sono, we build experiences that make change feel possible. For our clients — and for ourselves. Our own transformation is proof that when you lead with purpose and clarity, people come along.

A young woman with long, wavy brown hair and round glasses smiles warmly at the camera. She is wearing an elegant, long-sleeved blue shirt and gold earrings. The background is a simple, light gray wall with a soft blur. Her friendly and open expression conveys warmth and confidence.

About Magdalena

Magdalena Klich, our psychologist at heart and expert in organisational development, puts people at the centre of change. She designs strategies that build on emotional intelligence and active employee involvement – turning explanations into real enthusiasm. As the driving force behind our HR and Unleasher Mindset, she brings a practice-focused approach that moves teams, inspires momentum, and makes transformation tangible.

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