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Envision
your digital potential with us

Hi, we are Ray Sono

We future-proof your business.

Some of our clients

Industry-leading companies that trust us

Voith Logo

Since 2017

Heidelberger Druckmaschinen Logo

Since 2023

Dachser Logo

Since 2021

Hartmann Logo

Since 2016

Deutsche Bahn Logo

Since 2004

Austrian Airlines Logo

Since 2003

Lufthansa Logo

Since 2001

Audi Logo

Since 2017

Aral Logo

Since 2012

E.ON Logo

Since 2021

B&O Logo

Since 2004

Telefonica Logo

Since 2021

Adobe Logo

Since 2017

Consorsbank Logo

Since 2024

WMF Logo

Since 2019

McDonald´s Logo

Since 2015

Digital-First Offerings

Digital growth strategy

Digital First Offering 1

We reduce complexity and unlock digital potential with actionable strategies.

Human-centred solutions

Offering 02-neu

We bring digital solutions to life that deliver real value for our clients and their users.

Sustainable scaling

Offering 03-neu

We help you scale solutions from pilot to lasting business impact.

Cases

Overview

Success stories of innovation and digital transformation

Transport & Logistics
Dachser-branded truck driving across a modern bridge under a dramatic blue sky.

DACHSER

Reshaping logistics with a data-driven customer platform

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Automotive
AUDI Header

AUDI

Accelerating innovation management in a complex corporate environment

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Manufacturing & Industrial Services
Large hydroelectric dam with multiple spillways and a wide reservoir, surrounded by natural landscape.

Voith Hydro Pocket

Transforming hydropower through digitalisation

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Energy
E.ON Brightfield – Unlocking the potential of smart power supply

E.ON

Using smart sensor data to drive the transition in the energy sector

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Manufacturing & Industrial Services
Woman interacting with a futuristic digital interface displaying industrial data and workflow management.

Voith Paper

The future of human-machine interaction

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Financial services
Consorsbank Main Image

Consorsbank

Pioneering work in digital banking

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Some of our experts

Johann Bayerl, Expert Lead, Digital Communications.
Katharina Große-Schwiep-RS
A man with short, salt-and-pepper hair sits casually on a black chair in a minimalist studio with a white background. He is wearing a dark blue shirt with a gray vest, dark gray trousers, and brown leather boots. His hands are loosely clasped, and he looks at the camera with a friendly and confident expression.
A young man with slightly tousled brown hair and a short chin beard smiles gently at the camera. He is wearing a cream-colored sweatshirt with colorful square appliques. The background is a simple, light gray wall with a soft blur. His expression appears friendly and relaxed.
CEO Photo Sebastian Krüger
A young woman with long, wavy brown hair and round glasses smiles warmly at the camera. She is wearing an elegant, long-sleeved blue shirt and gold earrings. The background is a simple, light gray wall with a soft blur. Her friendly and open expression conveys warmth and confidence.
A woman with long, wavy blonde hair sits comfortably cross-legged on a dark gray sofa in a modern office. She is wearing a brown jacket over a black top, along with black pants and black sneakers. Her expression is friendly and relaxed as she smiles directly at the camera. The background features a large window with glass frames, revealing a bright, open office space.
A man with short, well-styled hair and light stubble sits casually on a black stool against a plain white background. He is wearing a dark blazer over a black T-shirt, paired with jeans and white sneakers. His left arm rests loosely on his thigh, while his right hand is relaxed on his leg. He has a confident, friendly expression and looks directly into the camera. His outfit appears modern and stylish.
A woman with shoulder-length brown hair and a radiant smile sits casually on a chair with the backrest turned around in a minimalist studio with a white background. She is wearing a black short-sleeved top, dark jeans, and white sneakers with high socks. Her arms rest comfortably on the backrest of the chair as she looks at the camera with a confident and friendly expression.
+7

‘In the era of AI agents, messy data isn’t just overlooked – it damages your brand. Clean, structured, and connectable data is your competitive edge. Own your data, or let it own you.’

Johann Bayerl

Expert Lead Digital Communications

Ray Sono

Johann Bayerl, Expert Lead, Digital Communications.

How can marketing teams effectively integrate AI into their processes?

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‘Others take a more moderate route, but what differentiates us is our radical honesty from day one – even before it’s certain we’ll get the job.’

Katharina Große-Schwiep

Lead Product Design & Research

Katharina Große-Schwiep-RS

At Consorsbank, we tackle challenges head-on, building trust through honesty. We drive digital change by challenging the status quo.

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‘The biggest barrier to change isn’t technology – it’s figuring out how to spark curiosity and activate teams.’

Dr. Franz Steinberger

Principal Consultant & Lead Strategy

Ray Sono

A man with short, salt-and-pepper hair sits casually on a black chair in a minimalist studio with a white background. He is wearing a dark blue shirt with a gray vest, dark gray trousers, and brown leather boots. His hands are loosely clasped, and he looks at the camera with a friendly and confident expression.

Driving change in complex environments: The hidden reason most transformations fail – and how to ensure success.

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‘Prompt injections pose a serious threat to GPTs and LLMs, exposing hidden information with simple techniques. There’s no foolproof protection – only risk mitigation.’

Georg Dresler

Principal Software Developer

Ray Sono

A young man with slightly tousled brown hair and a short chin beard smiles gently at the camera. He is wearing a cream-colored sweatshirt with colorful square appliques. The background is a simple, light gray wall with a soft blur. His expression appears friendly and relaxed.

Securing AI systems: smart strategies over paranoia. Explore practical steps to protect your AI systems.

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‘When you partner with us, your challenges become ours. We listen, understand, and focus on feasibility and impact. We execute with precision and measure success through real results. We turn projects into lasting partnerships, built on trust and shared accountability. It’s not just about projects – it’s about making a real difference.’

Sebastian Krüger

CEO

Ray Sono

CEO Photo Sebastian Krüger

‘Pay attention to the people side of change! It will be exciting, emotionally engaging and successful - we promise!’

Magdalena Klich

Expert Lead Human Relations, Psychologist

Ray Sono

A young woman with long, wavy brown hair and round glasses smiles warmly at the camera. She is wearing an elegant, long-sleeved blue shirt and gold earrings. The background is a simple, light gray wall with a soft blur. Her friendly and open expression conveys warmth and confidence.

Change starts with people. In HR, our role is to create the space for them to actively shape it.

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‘Customer expectations for personalised, relevant experiences keep rising. Without smart data integration, businesses risk losing touch with their audience.’ 

Kathrin Zeitler

Lead Omnichannel Strategy

Ray Sono

A woman with long, wavy blonde hair sits comfortably cross-legged on a dark gray sofa in a modern office. She is wearing a brown jacket over a black top, along with black pants and black sneakers. Her expression is friendly and relaxed as she smiles directly at the camera. The background features a large window with glass frames, revealing a bright, open office space.

Stay ahead of your audience! Discover smart ways to leverage data and create personalised experiences that truly engage your customers.

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‘Great sales isn’t about closing deals – it’s about opening up possibilities.’

Sebastian Sorger

Director Business Development

Ray Sono

A man with short, well-styled hair and light stubble sits casually on a black stool against a plain white background. He is wearing a dark blazer over a black T-shirt, paired with jeans and white sneakers. His left arm rests loosely on his thigh, while his right hand is relaxed on his leg. He has a confident, friendly expression and looks directly into the camera. His outfit appears modern and stylish.

We help businesses make smarter digital decisions that boost revenue, cut costs and fuel sustainable growth. 

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'Success isn’t just about strategy and technology. It’s about the people who bring them to life. At Ray Sono, we create an environment where individuality fuels innovation, collaboration drives excellence, and every voice has impact.'

Ilona Kühn

CHRO

Ray Sono

‘Listening to the customer carefully and fully understanding their needs in order to deliver effective and sustainable solutions - that’s my definition of excellent service in digital transformation.’

Julia Tamburin

Account Director

Ray Sono

A woman with shoulder-length brown hair and a radiant smile sits casually on a chair with the backrest turned around in a minimalist studio with a white background. She is wearing a black short-sleeved top, dark jeans, and white sneakers with high socks. Her arms rest comfortably on the backrest of the chair as she looks at the camera with a confident and friendly expression.

At one of my most recent client events for telefonica, we explored how challenges can be transformed into opportunities and growth.

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RAY SONO FACTS

Metrics that matter

550+

strong strategic and tech partnerships

8

years

of average client relationships

53

%

of women in managerial positions

250+

digital experts

4.5/5

employer rating

CO2

neutral

since 2011

Jule Falter (l.) and Carmen Lehmann, Ray Sono Marketing Team.
Ilona Kühn, Member of the executive Board, Ray Sono.
Mara Pilz, Senior Creative Conceptioner, Ray Sono.

Our guiding principle

Smart decisions start with smart thinking. Digitalisation is more than just technology. It’s about strategic foresight, human expertise, and making the right choices. But great ideas alone don’t create impact. We make things happen. We do. Our end-to-end approach ensures that strategy turns into reality. But what truly sets us apart is our brand promise: love. Love means passion, the genuine interest in our clients’ challenges, and working together at eye level.

About us

INSIGHTS & PERSPECTIVES

See all
Event recap
Panel discussion at "AI Monday" in Munich. Johann Bayerl and speakers, audience in background. Focus on AI innovations.

AI beyond the hype – 2025, the year AI becomes core infrastructure

AI in business 2025 – AI adoption, governance and investments, and scaling AI as core infrastructure.

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Whitepaper
Smart factory with engineers and workers interacting with holographic data displays and automated machinery.

Driving change in complex environments

Technology may be the spark, but real transformation happens in an environment that puts people first.

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Transformation & change
Telefonica - Change | Hero-Image

Change – Building Bridges. Guiding Growth.

Digital transformation has many dimensions – and challenges. Discover here how these challenges can be turned into opportunities and growth.

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Expert view
Person using a VR headset to interact with a digital twin of an industrial facility in a smart factory environment.

From blue collar to new collar: new work in the factory

The convergence of IT and OT promises a leap in machine productivity. However, what does it mean for the people who interact with machines?

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Expert view
Abstract 3D-rendered structure with intertwined translucent and pastel-colored elements.

Cash or chaos – Where is the treasure in the data?

Digitalisation brings mountains of data – but where is the revenue hidden within? A data layer alone does not create new business opportunities.

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Whitepaper
Engineer controlling robotic arms in an automated manufacturing facility using a digital tablet.

Generative AI: Leveraging it as a catalyst on the road to the autonomous factory

The world of production is undergoing significant change, driven by the diverse possibilities of artificial intelligence (AI).

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Expert view
Symbolic image Human-Machine.

Generative AI is the motor; smart employees are the engineers!

Generative AI represents the next quantum leap and is acting as a catalyst for the digital transformation of the manufacturing industry.

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Expert view
Programmer types on laptop, surrounded by colorful data streams. Abstract concept of cloud computing and data processing.

Code x Cloud: Maximizing efficiency through integration of dev and operations

The collaboration between Ray Sono and IT service provider Interlake illustrates how important the interaction between software development and operations is.

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Expert view
Innov-Dnr Visual

Securing AI systems

Imagine your chatbot offering a car for $1 or leaking sensitive business secrets. Sounds terrifying, doesn't it?

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Expert view
Symbolic image of an accessible user interface being operated by a hand.

Web accessibility

From 2025, digital accessibility will become mandatory.

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Event recap
Michael Breidenbrücker, Ted Krubasik (Siemens), Stephan Hazzam (Linde) exchange ideas about common applications and future potentials of artificial intelligence.

AI Monday® premiere in Munich: The power of machines

Representatives of cross-sector institutions and companies came together at digital expert Ray Sono as part of the renowned AI networking event series by DAIN Studios.

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News
mcdo monopoly header

McDonald’s Monopoly backend by Ray Sono

How do you programme and control a digital prize draw mechanism with minute-by-minute app draws? We took on this challenge together with McDonald’s!

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Connect

Let’s make things happen.