Using AI in marketing in a meaningful way

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What to expect in the webinar:

Hyper-personalisation, automated asset creation and increased efficiency at every stage of the value chain - the possibilities that AI seems to open up for marketing teams are almost limitless.

But after the initial euphoria and the first disappointments, many managers are asking themselves:
How can AI be strategically integrated into their own marketing world in a meaningful and effective way?

In our interactive session, Johann Bayerl, communications expert at Ray Sono, will show you how to integrate AI into your marketing in a targeted manner and what pitfalls you should avoid. You can look forward to practical best practices and proven strategies for utilising the full potential of AI for your marketing measures. Because in a world full of average content, it's not just the use of AI that makes the difference - it's the right use.

What you will learn:

• Strategic overview:
  Learn what role AI will play for marketing teams in the coming year and the critical course you need to set today.
• Best Practices:
  Discover proven strategies, tools and methods for successfully utilising AI in your marketing.
• Insights: 
  Find out why data flow is the key to AI readiness and how AI agents will sustainably shape the future of everyday marketing.