“Entertainment with a purpose”
In an interview with our colleague Anja Spychalski, Christina Leucht talks about how Ray Sono and her team have developed a digital content and channel strategy for National Geographic in recent months.
It gives insights into the goals of the 130-year-old brand – whose mission is “entertainment with a purpose” – in the digital field, as well as the successes already achieved in the German-speaking market, and subsequently, the topics that will become important tomorrow for the brand with the iconic “yellow border”.
Would you like to know more about working with Ray Sono? Get in touch!
Would you like to know more about working with Ray Sono? Get in touch!
Nancy Forner
Marketing & Communications
