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Healthcare

Turning data into actionable healthcare solutions

Close-up of a person's eye behind glasses, with digital content reflected in the lenses.

Data & AI solutions

Product development

Tech & architecture strategy

In a fast-evolving market, staying ahead means redefining value beyond the product. Partnering with a global leader in medical technology, we leveraged IoT-driven insights to push the boundaries of diagnostic and surgical innovation. Together, we transformed intelligent device data into a competitive advantage – setting new benchmarks in digital customer service and patient care.

Need

Creating value beyond the product – with new service offerings and a clear IT strategy.

Result

Three validated service applications, a scalable business model, and a future-ready technical roadmap.

Impact

IoT-powered services enhance device performance and elevate patient care standards.

THE CHALLENGE

Engineering value beyond the product

Our client faced a critical challenge: How could they increase product value for healthcare professionals while simultaneously enabling biomedical experts to leverage device data and IoT technology effectively? At the same time, they were navigating a complex organisational and technical landscape – managing vast amounts of unstructured data without a clear IoT framework. Addressing these challenges required developing new service offerings, validating prototypes, and aligning them with future IT strategies.

What we did

Strategic collaboration, measurable results

Multidisciplinary expertise: we assembled a team of strategy consultants, UX designers, IT specialists and in-house experts to tackle this complex challenge from every angle.
In-depth field research: conducting studies in 17 hospitals across Germany and the US, we gathered insights from over 50 qualitative interviews to maximise the value of the data.
Service innovation: through iterative prototyping, we designed and validated three service applications, uncovering actionable insights to drive impactful solutions.

How we did it

Human-centred, hands-on and collaborative

We embraced a human-centred approach, focusing on the needs of healthcare professionals and managing stakeholder expectations. Through cross-functional collaboration, we developed and tested a minimum viable product in real-world settings, refining solutions iteratively. Additionally, we created a data architecture and a feasible road map to ensure long-term value, paving the way for future technical automation, scalability and business growth.

The results

Service blueprint: a visionary framework mapping future customer journeys and driving internal transformation.
Business model: a detailed analysis with a business case and scenarios for innovative service offerings.
Technical road map: a scalable architecture for an MVP pilot aligned with long-term IT strategies.
Validated prototypes: functional applications designed to enhance the customer experience.

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