Google AdManager (formerly Doubleclick)
We use Google Ad Manager, a web advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), on our website. The tool displays advertisements (text ads, banners, etc.) and stores your interaction with the ads. This is done by cookies, pixels and scripts integrated by Google Inc. The stored information can be recorded, collected, and evaluated by Google Inc. or third parties.
In addition, Google Ad Manager may also use so-called (re)marketing tags (invisible graphics, also known as "web beacons") to collect information. Through their use, for example, visitor traffic on the website can be recorded and evaluated.
The basis for the processing of your personal data is your consent, the legal basis is Art. 6 para. 1 p. 1 lit. a GDPR, § 25 para. 1 TDDDG.
Google Ad Manager processes and stores your data in the USA. Google is obliged by corresponding contractual regulations to comply with the data protection standards and the level of data protection in the EU. Data processing or storage in third countries may also take place based on your consent (Art. 49 para. 1 sentence 1 lit. a GDPR), in which case you will be informed of this separately when obtaining your consent.
Google uses the information obtained in this way to carry out an evaluation of your usage behaviour with regard to the Google Ad Manager ads. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. If you are registered with a Google service, Google may associate your visit with your account. To prevent this, you must first log out of your Google account.
You can prevent the storage of data by using the plug-ins provided by Google under the following link: https://www.google.com/settings/ads/plugin install.
Details about which data Google makes available to us for evaluation and where this data comes from can be found via the following link: https://support.google.com/analytics/answer/2799357?hl=de#where
Furthermore, you can revoke your consent at any time for the future. To do this, simply open our Consent banner and deselect the corresponding setting. Please note that the change in the Consent Banner settings must be made individually for each end device.
Change your consent via the cookie notices
Google is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active