New work, blue collar

Transformation initiatives often stumble over organisational divides: departments that don't communicate, workers separated by job titles, and the classic clash between management and workers – white collars versus hard hats.

Particularly in the manufacturing and construction industries, this can come to a head. The Ray Sono Change & Transformation Team helps our clients tackle challenges on factory floors and construction sites to establish real, lasting change.

What we bring to the table might seem “soft”, but the results are anything but. The corporate change initiatives we support boast a remarkable 80% success rate, far exceeding the usual 30% success rate of innovation initiatives across industries. How do we do it? By systematically involving employees.

What we realised is that every digital transformation project fundamentally reshapes workflows, making change an integral part of the process. To truly succeed, we must tackle these changes, paying close attention to communication and culture alongside the technical aspects, and ensuring the involvement and commitment of everyone affected by the transformation.

Dr. Franz Steinberger, Principal Consultant, Ray Sono

One of our most successful early measures is finding the natural footfall. This means tapping into the existing flow of information and the informal rituals that keep things moving. In many projects, we discovered that while official channels were clogged, everyone was unofficially using tools like WhatsApp. By embracing similar platforms with Chat and Video functions, we unlocked seamless communication across all levels.

This approach is a first step in transforming the way a company operates, breaking down barriers, and fostering a new era of collaboration and innovation. New work for blue-collar industries is not just possible; it’s already happening.

You want to learn more about Ray Sono? Get in touch!

You want to learn more about Ray Sono? Get in touch!

Florian von Fraunberg
Division Lead Business Development & Account Management
Contact us here

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