How do you programme and control a digital prize draw mechanism with minute-by-minute app draws and millions of users entering their sticker codes year after year? We took on this challenge together with McDonald’s for the seventh time in a row as part of the popular Monopoly format. From today, users can once again enter their collected sticker codes via the McDonald’s app and win lots of prizes. A particularly enjoyable new challenge for our team: the support and management of the holistic campaign in the Luxembourg region.
A new market on the menu
Last year, the game in Germany was digitally transformed and has since been played out exclusively via app. The objective remains a stable, high-performance backend for millions of participants as well as smooth processing and reporting of the codes. By being commissioned to implement the game in Luxembourg, we can prove ourselves in the neighbouring country’s market for the first time. To generate the best possible output, the digital competences were split into two agile teams: team Germany is responsible for the game backend and the evaluation in German-speaking countries, while Team Luxembourg is making the new terrain its own – in the Grand Duchy, we are acting as the sole service provider and are responsible for the frontend, the mechanism and the concept.
Premiere for developers and restaurant guests in Germany: for the first time, extra points are being raffled off that can be exchanged for rewards. The bonus programme awards 10 points for every euro spent –for example, participants can redeem 400 collected extra points for a cheeseburger. McDonald’s Monopoly runs until 4 January 2024.
The tricky seventh year! The Ray Sono/McDonald’s marriage will master it with great success. To have been involved in an advisory and conceptual capacity in one of the world’s most prominent digital campaigns for so long is a terrific indicator of the trust in our partnership.
Nicolas Escherich, Managing Director, Ray Sono
“Ray Sono has a proven track record in tackling complex prize draw mechanisms and always provides customised solutions, which is one of the reasons why we are looking forward to the launch of the Monopoly campaign. The game is undoubtedly one of the most important projects of the year and Ray Sono has been instrumental in its success.”
Tobias Alcalá Toca, Digital Marketing Manager, McDonald’s Germany
McDonald’s and Ray Sono have been partners since 2015. We have provided continuous support to Germany’s largest restaurant chain – from technical operations to ongoing support, the expansion and optimisation of the responsive website, various microsites and the app to the development and implementation of international digital campaigns.
You want to learn more about our partnership with McDonald’s? Get in touch!
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