Content Experience & Social Media Marketing

Creating content experiences

By researching all platforms, we tell creative stories, develop multimedia image worlds and write claims and copy – always with modular usability in mind.

We manage distribution across all touchpoints by using efficient workflows and having a deep knowledge of our clients’ tools and systems – from their apps and websites to their social media landscapes to their push channels like newsletters and messengers. Every piece of content is a relevant piece of communication when put in the right place.

It’s not the most expensive content that wins or the flashiest piece of clickbait that screams at you – but the most relevant.

Johann Bayerl, Principal Consultant, Ray Sono

Components of our content experience

Multi-platform strategy

In view of our clients’ entire ecosystems, we develop holistic strategies to make every one of their users a “happy logged-in customer”.

Update or redevelopment of multi-channel strategies
Channel and topic research
Content experience journeys
Objectives, KPIs, performance strategy
Strategic campaign development

Content creation

With our “data- and research-driven creative thinking” model, we develop custom-fit creative content for all channels and target groups.

Research-based creative concept for content formats and campaigns
Multimedia production in all formats for all platforms
In-house production and a versatile network of external partners
Content experience design for our own and for 3rd-party platforms in interdisciplinary, agile teams

Editorial & governance

Our content desks provide editorial support for our clients’ ecosystems, always focussing on quality and performance.

Cross-platform editorial teams (editorial plans, workflows, content creation, publishing, etc.)
Cross-channel development of guidelines (tone of voice, imagery, SEO, etc.)
Traffic management in digital ecosystems
Advice on system and tool landscape

Innovative content management

We deliver content right to the user – with the greatest possible impact and the least possible expense.

Distribution management (websites, intranet, microsites, campaign specials, apps, social, newsletter)
Content project management
Automation, personalisation
Content testing (AB tests etc.)
Evaluation and application of performance data
CMS maintenance in all content management systems

Special touchpoint: social

“Social” is much more than just a few nice posts on Facebook, Instagram and the like! Social networks are an important part of the customer experience. Each platform follows a different framework and offers specific functions. Our clients’ social media channels play a special role in the support Ray Sono offers. We have over 25 specialists who provide consulting, channel management and creative social content – all aimed at promoting our clients’ success. This team is responsible for over 100 channels. Our work in existing channel landscapes aims at getting effective results. We identify opportunities in new, untapped channels and orient our clients’ social strategy toward achieving their primary goals. We see social as an overarching theme for every company. Its implementation should be efficient and results-oriented. And we know exactly what we are doing. We manage more than 100 social channels for our clients – always as a holistic experience.

Rethinking social. Orienting social to goals. Scaling social with Ray Sono

Social strategy and analysis

Together we develop a strategy that guarantees long-term success on social channels.

Update or redevelop social media strategy
Target group analysis
Platform strategy
Ongoing reporting

Social consulting and conception

We support social media concepts by thinking in terms of concrete goals, always with an eye on implementation. Our concepts and campaigns are never an inefficient flash in the pan.