McDonald’s Monopoly backend by Ray Sono

How do you programme and control a digital prize draw mechanism with minute-by-minute app draws and millions of users entering their sticker codes year after year? We took on this challenge together with McDonald’s for the seventh time in a row as part of the popular Monopoly format. From today, users can once again enter their collected sticker codes via the McDonald’s app and win lots of prizes. A particularly enjoyable new challenge for our team: the support and management of the holistic campaign in the Luxembourg region.

Last year, the game in Germany was digitally transformed and has since been played out exclusively via app. The objective remains a stable, high-performance backend for millions of participants as well as smooth processing and reporting of the codes. By being commissioned to implement the game in Luxembourg, we can prove ourselves in the neighbouring country’s market for the first time. To generate the best possible output, the digital competences were split into two agile teams: team Germany is responsible for the game backend and the evaluation in German-speaking countries, while Team Luxembourg is making the new terrain its own – in the Grand Duchy, we are acting as the sole service provider and are responsible for the frontend, the mechanism and the concept.

Premiere for developers and restaurant guests in Germany: for the first time, extra points are being raffled off that can be exchanged for rewards. The bonus programme awards 10 points for every euro spent –for example, participants can redeem 400 collected extra points for a cheeseburger. McDonald’s Monopoly runs until 4 January 2024.

McDonald’s and Ray Sono have been partners since 2015. We have provided continuous support to Germany’s largest restaurant chain – from technical operations to ongoing support, the expansion and optimisation of the responsive website, various microsites and the app to the development and implementation of international digital campaigns.