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Envision
your digital potential with us

Hi, we are Ray Sono

We future-proof your business.

Some of our clients

Industry-leading companies that trust us

Voith Logo

Since 2017

Heidelberger Druckmaschinen Logo

Since 2023

DACHSER Logo

Since 2022

Hartmann Logo

Since 2016

Deutsche Bahn Logo

Since 2004

Austrian Airlines Logo

Since 2003

Lufthansa Logo

Since 2001

Audi Logo

Since 2017

Aral Logo

Since 2012

E.ON Logo

Since 2016

B&O Logo

Since 2020

Telefonica Logo

Since 2021

Adobe Logo

Since 2017

Consorsbank Logo

Since 2024

WMF Logo

Since 2019

McDonald´s Logo

Since 2015

MAN Logo

Since 2003

Digital-First Offerings

Digital growth strategy

Offering Digital growth strategy | Version 2

We reduce complexity and unlock digital potential – through actionable strategies and clear growth paths.

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Human-centered solutions

Offering Human-centred solutions | Version 2

We bring digital solutions to life and deliver real value – for businesses and their users.

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Sustainable scaling

Offering Sustainable scaling | Version 2

We lead with foresight and help you scale solutions – from pilot to lasting business impact.

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Cases

Overview

Success stories of innovation and digital transformation

Comms & Tech
Adobe Stage Image

Adobe

Driving Growth Through Optimized Customer Journeys

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Transport & Logistics
Austrian A320 OE LBL (C) Austrian Airlines Peter Thier

Austrian Airlines

Data as a powerhouse for personalization and growth

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Transport & Logistics
deutsche bahn header

Deutsche Bahn

Ready for millions of travelers: a future-proof CMS for Bahn.de

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Transport & Logistics
DACHSER logistics truck crossing a modern white bridge with a warehouse and airplane in the background under a blue sky.

DACHSER

Reshaping logistics with a data-driven customer platform

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Manufacturing & Industrial Services
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Voith Hydro Pocket

Transforming hydropower through digitalization

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Automotive
AUDI Header

AUDI

Accelerating innovation management in a complex corporate environment

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Some of our experts

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Katharina Große-Schwiep-RS
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A young man with slightly tousled brown hair and a short chin beard smiles gently at the camera. He is wearing a cream-colored sweatshirt with colorful square appliques. The background is a simple, light gray wall with a soft blur. His expression appears friendly and relaxed.
Man in a black polo shirt with glasses smiling and standing with arms crossed in front of a concrete wall in a modern building.
A young woman with long, wavy brown hair and round glasses smiles warmly at the camera. She is wearing an elegant, long-sleeved blue shirt and gold earrings. The background is a simple, light gray wall with a soft blur. Her friendly and open expression conveys warmth and confidence.
A woman with long, wavy blonde hair sits comfortably cross-legged on a dark gray sofa in a modern office. She is wearing a brown jacket over a black top, along with black pants and black sneakers. Her expression is friendly and relaxed as she smiles directly at the camera. The background features a large window with glass frames, revealing a bright, open office space.
Woman smiling and standing in a bright, modern office space next to a windowsill with design books.
A woman with shoulder-length brown hair and a radiant smile sits casually on a chair with the backrest turned around in a minimalist studio with a white background. She is wearing a black short-sleeved top, dark jeans, and white sneakers with high socks. Her arms rest comfortably on the backrest of the chair as she looks at the camera with a confident and friendly expression.
+9

‘DACHSER made a conscious decision to think differently, work differently and build something that truly fits today’s expectations of logistics.’

Regina Puls

Principal Consultant Strategy

Ray Sono

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Interested in how DACHSER is shaping the future of logistics?

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‘In the era of AI agents, messy data isn’t just overlooked – it damages your brand. Clean, structured, and easily integrated data gives you a competitive edge. Own your data, or let it own you.’

Johann Bayerl

Expert Lead Digital Communications

Ray Sono

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How can marketing teams effectively integrate AI into their processes?

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‘Mobility and logistics players hold one of the most valuable resources: data. From booking patterns to supply and operational flows, it provides the insights to reshape business models, sharpen operations, and create real-time customer value. Those who activate this potential through digitalisation won’t just keep up – they’ll define what comes next.’

Alejandro Gonzalez Espinosa

Former Director Digital Commerce Future Markets, TUI AG

COO/CFO, Ray Sono

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‘Others take a more moderate route, but what sets us apart is our radical honesty from day one - even before it’s certain we’ll get the job.’

Katharina Große-Schwiep

Lead Product Design & Research

Katharina Große-Schwiep-RS

At Consorsbank, we tackle challenges head-on, building trust through honesty. We drive digital change by challenging the status quo.

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‘The biggest barrier to change isn’t technology – it’s figuring out how to spark curiosity and activate teams.’

Dr. Franz Steinberger

Principal Consultant & Lead Strategy

Ray Sono

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Driving change in complex environments: the hidden reason most transformations fail – and how to ensure success.

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‘Prompt injections pose a serious threat to GPTs and LLMs, exposing hidden information with simple techniques. There’s no foolproof protection – only risk mitigation.’

Georg Dresler

Principal Software Developer

Ray Sono

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Securing AI systems: smart strategies over paranoia. Explore practical steps to protect your AI systems.

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‘When you partner with us, your challenges become ours. We listen, understand, and focus on feasibility and impact. We execute with precision and measure success through real results. We turn projects into lasting partnerships, built on trust and shared accountability. It’s not just about projects – it’s about making a real difference.’

Sebastian Krüger

CEO

Ray Sono

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‘Pay attention to the people side of change! It will be exciting, emotionally engaging and successful – we promise!’

Magdalena Klich

Expert Lead Human Relations, Psychologist

Ray Sono

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Change starts with people. In HR, our role is to create the space for them to actively shape it.

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‘Customer expectations for personalized, relevant experiences keep rising. Without smart data integration, businesses risk losing touch with their audience.’

Kathrin Zeitler

Lead Omnichannel Strategy

Ray Sono

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Stay ahead of your audience! Discover smart ways to leverage data and create personalized experiences that truly engage your customers.

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‘The right conversation creates the clarity needed to focus on what matters. That's how we deliver results.’

Alexander Rieder

Senior Business Development Manager

Our most important offering? We keep you relevant! Because we turn your digital potential into real-world impact.

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‘Success isn’t just about strategy and technology. It’s about the people who bring them to life. At Ray Sono, we create an environment where individuality fuels innovation, collaboration drives excellence, and every voice has an impact.’

Ilona Kühn

CHRO

Ray Sono

Woman smiling and standing in a bright, modern office space next to a windowsill with design books.

‘Carefully listening to the customer and fully understanding their needs in order to deliver effective and sustainable solutions – that’s my definition of excellent service in digital transformation.’

Julia Tamburin

Account Director

Ray Sono

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At one of my most recent client events for telefonica, we explored how challenges can be transformed into opportunities and growth.

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RAY SONO FACTS

Metrics that matter

550+

strong strategic and tech partnerships

250+

digital experts

8

years

of average collaboration length

4.5/5

employer rating

53

%

of managerial positions held by women

CO₂

-neutral

since 2011

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Our guiding principle: THINK DO LOVE​

Smart decisions start with smart thinking. Digitalization is more than just technology – it’s about understanding challenges, identifying opportunities, and creating solutions tailored to real business needs.

But great ideas alone don’t create impact. We make things happen. We do. Our end-to-end approach ensures that bold ideas and strategic concepts become reality.

But what truly sets us apart is our brand promise: love. Love means passion, a genuine interest in our customers’ challenges and working together at eye level.

About us

INSIGHTS & PERSPECTIVES

See all
Expert view
Interview Header

How a complex logistics platform becomes human-centered

It was meant to feel as intuitive as using an iPhone. This bold ambition marked the starting point of DACHSER’s journey to rethink the digital customer experience.

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Webinar
A Man and a woman walking through a modern office hallway engaged in a lively conversation.

Untie the knots – how to navigate change with confidence

Regina Puls and Dr. Franz Steinberger draw from years of practical experience to show how complexity in change processes can be turned into real momentum.

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Event recap
Panel discussion at "AI Monday" in Munich. Johann Bayerl and speakers, audience in background. Focus on AI innovations.

AI beyond the hype – 2025, the year AI becomes core infrastructure

AI in business 2025 – AI adoption, governance and investments, and scaling AI as core infrastructure.

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White paper
Smart factory with engineers and workers interacting with holographic data displays and automated machinery.

Driving change in complex environments

Technology may be the spark, but real transformation happens in an environment that puts people first.

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Transformation & change
Stylized graphic with the word change and abstract shapes framing two people observing floating sticky notes in a digital environment.

Change – building bridges. Guiding growth.

Digital transformation has many dimensions – and challenges. Discover here how these challenges can be turned into opportunities and growth.

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Expert view
Person using a VR headset to interact with a digital twin of an industrial facility in a smart factory environment.

From blue collar to new collar: new work in the factory

The convergence of IT and OT promises a leap in machine productivity. However, what does it mean for the people who interact with machines?

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Expert view
Abstract 3D-rendered structure with intertwined translucent and pastel-colored elements.

Cash or chaos – where is the treasure in the data?

Digitalisation brings mountains of data – but where is the revenue hidden within? A data layer alone does not create new business opportunities.

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White paper
Engineer controlling robotic arms in an automated manufacturing facility using a digital tablet.

Generative AI: leveraging AI as a catalyst on the road to the autonomous factory

The world of manufacturing is undergoing major changes, driven by the many possibilities of artificial intelligence (AI).

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Expert view
Futuristic humanoid robot surrounded by glowing digital particles, symbolizing artificial intelligence and advanced technology.

Generative AI is the motor; smart employees are the engineers!

Generative AI represents the next quantum leap and is acting as a catalyst for the digital transformation of the manufacturing industry.

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Expert view
Programmer types on laptop, surrounded by colorful data streams. Abstract concept of cloud computing and data processing.

Code x cloud: maximizing efficiency through integration of dev and operations

The collaboration between Ray Sono and IT service provider Interlake illustrates how important the interaction between software development and operations is.

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Expert view
Abstract digital visualization with glowing blue dots forming wave-like patterns, representing data flow or technological networks.

Securing AI systems: smart strategies over paranoia

Imagine your chatbot offering a car for $1 or leaking sensitive business secrets. Sounds terrifying, doesn’t it?

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Expert view
Symbolic image of an accessible user interface being operated by a hand.

Web accessibility

From 2025, digital accessibility will become mandatory.

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Event recap
Four men in discussion on a panel at an AI MONDAY® event, seated in front of a screen with the event branding, while an audience listens.

AI Monday® premiere in Munich: the power of machines

Representatives of cross-sector institutions and companies came together at digital expert Ray Sono as part of the renowned AI networking event series by DAIN Studios.

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News
mcdo monopoly header

McDonald’s Monopoly backend by Ray Sono

How do you program and control a digital prize draw mechanism with minute-by-minute app draws? We took on this challenge together with McDonald’s!

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Connect

Unleash your digital potential ​with us.​