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AI After Hour

From experiment to efficiency: How to make the switch in marketing

The AI After Hour brings together curious minds from all industries – an evening for everyone who wants to not just understand AI in marketing but truly use it.

Date

November 20

Time

05:00 PM - 10:00 PM

Place

Ray Sono Munich

Format

Live Event

Language

German

How can we move from AI experiments to sustainable implementation?

Together with decision-makers and experts from communications and marketing, we’ll spend an evening exploring this question. Join us for an AI After Hour full of fresh insights, real-world project stories, and plenty of opportunities to connect and network with peers from your industry.

Programme

November 20, 2025

Ray Sono Tumblingerstraße 32, Munich 

6:00 – 7:00 p.m.: Welcome & check-in, drinks and networking

7:00 – 7:30 p.m.: Case Study with David Nelles (Global Digital Communications and Brand Management) & Thomas Mueller (Global Director E-Commerce), HARTMANN GROUP, incl. Q&A “On-brand content in seconds – How the PAUL HARTMANN Group uses GenAI to close data gaps and automate image creation.”

7:30 – 8:00 p.m.: Panel talk with Franziska Kripp (Group AI Enablement Lead, PAYBACK), Constance Stein (GenAI Expert, cosnova), Eva Summerauer (Director M&C - Strategy & AI Innovation, Seven.One) How to get started with AI in marketing – which hurdles are real and which opportunities are already within reach? Insights from experts and decision-makers at PAYBACK, cosnova and Seven.One.

Afterwards: Drinks, snacks & open networking Explore our interactive stations – for fresh inspiration and hands-on conversations:

  • AI Capability Check

  • Test-drive the latest creative tools

  • AI Visibility Testing

  • Step-by-step data readiness

  • ... and more

Moderation:

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‘Customer expectations for personalized, relevant experiences keep rising. Without smart data integration, businesses risk losing touch with their audience.’

Kathrin Zeitler

Lead Omnichannel Strategy

Ray Sono

A woman with long, wavy blonde hair sits comfortably cross-legged on a dark gray sofa in a modern office. She is wearing a brown jacket over a black top, along with black pants and black sneakers. Her expression is friendly and relaxed as she smiles directly at the camera. The background features a large window with glass frames, revealing a bright, open office space.

‘In the era of AI agents, messy data isn’t just overlooked – it damages your brand. Clean, structured, and easily integrated data gives you a competitive edge. Own your data, or let it own you.’

Johann Bayerl

Division Lead Digital Communications

Ray Sono

Man in a black button-up shirt and glasses standing in a modern, naturally lit office environment, smiling slightly.

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